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Using QR Codes In Event Marketing, Top Tips

Apr 4, 2012 by Loni Pryor

Event Promotion, Marketing

With the rapid rise of smart phone popularity, event planners everywhere should consider using QR codes in their event marketing strategies. QR codes have the potential to gain additional customer interaction, and increase success when it comes to reaching the public about upcoming events.

Wondering what a QR code is? QR Codes, aka Quick Response Codes, are 2-dimensional bar codes that contain a set of data such as text, numbers, or link. This data can be decoded by QR Readers, which are widely available as Smartphone apps and can be generated for free through sites such as Kaywa and others like it. This makes it easy to incorporate QR codes into event marketing, and begin taking advantage of the benefits they have to offer.

Here’s how:

Event marketers should consider placing QR codes on ALL event promotional materials. This includes posters, flyers, stickers, press kits, etc… Anywhere that one isn’t placed, is a missed opportunity to gain potential event attendees.

Be sure to point QR codes to a mobile friendly version of your event page/website or social media pages. Don't forget that potential attendees who may be scanning codes are doing so from a mobile device, there for the importance of viewing the website in a format the device can easily read is extremely important.

Thought about providing an incentive to entice viewers to scan codes? Above the QR code, think about placing a call to action that says something along the lines of "Scan To Insert Incentive". Examples could include just about anything, aka: Enter Contest, Enter Raffle, Win Movie Tickets, etc… Once the code is scanned, be sure to incorporate the event information, with in the incentive. This method should increase the number of scans received, there for increasing the event’s marketing reach.

Lastly, don't forget to track, test, and analyze the results of QR codes used during the event marketing process. This provides information about the success of the code, and improvements that could be made in future events.